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Post by account_disabled on Mar 11, 2024 0:05:23 GMT -5
6. More Evergreen Content While it is a great idea to go back and refresh your existing content, let’s talk for a moment about adding more evergreen content. Both ideas go back to one core value — content is still king of the SEO trends, no matter what the year. State of Marketing Report 2024 This means you absolutely cannot depend on just your existing content alone to bring in new traffic for you this year. Instead, have a plan to add more evergreen content to the C Level Executive List framework of your website. After all, the more pages you have with different keyword focuses, the easier it is for someone to find the information you provide. When you provide more information, you position your brand or company as an expert in your field. are deemed more trustworthy, making it easier to collect first-party information like quote requests, lead generation forms, and email marketing signups. See where we are going with this? If you do nothing out of this list of SEO trends for 2023 but this one thing, make sure to add more evergreen content to your website. 7. Omnichannel Digital Campaigns For a lot of digital marketers, it can be far too easy to compartmentalize different aspects of your overall strategy into separate buckets — each with its own branding, goals, messages, and more. The problem with this is that today’s consumers are everywhere, all at once.
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